You might think that hip-hop’s obsession with money would preclude any meaningful exploration of the digital currency space in rap music, but you’d be wrong. Sure, crypto millionaires like the Winklevoss twins and Mike Novogratz are their own thing, but it turns out that even older, more established artists are getting in on the act. For example, in his new song “Nas Album Done,” legendary rapper Nas name-checks Coinbase. (DJ Khaled also name-drops Coinbase, but we’ll get to that later.)
American rapper and cryptocurrency investor Nasir Jones, better known by his stage name Nas, urged his fans to get involved in the cryptocurrency industry in a recent track.
Sorry Not Sorry, which came out last week, features a collaboration with DJ Khaled, Jay-Z and James Fauntleroy in which Nas raps about Coinbase, the largest US crypto-currency exchange, which launched on the 14th. April went public on Nasdaq.
Winner in life, screw the coin toss / I’m based on coins, especially the Scarface crypto-currency / Join us, we need more, reads a new song shared by Nas. The official video for Sorry Not Sorry, which appeared on YouTube last Friday, has already been viewed 7.8 million times so far.
As Cointelegraph previously reported, Nas is an early adopter of Coinbase and has invested in the company through his venture capital firm QueensBridge Venture Partners. The rapper reportedly participated in Coinbase’s $25 million Series B funding round in 2013, buying between 99,000 and 496,000 shares at $1.00676 per share.
Coinbase’s COIN shares opened in mid-April on the Nasdaq at $381, indicating strong institutional demand, as the underlying share price was only $250 prior to listing. The stock closed Friday at $297, with a market capitalization of nearly $60 billion. Nas, who could receive at least $40 million from his early investment in Coinbase, resorted to Twitter on the day of the listing and said: Long crypto forever…. In sickness and in health.
As previously reported, QueensBridge Nasa has invested in many other cryptocurrency companies, including Bitfury Group, BlockCypher and cryptocurrency stock trading app Robinhood.
Nasa employees have also been involved in the cryptocurrency industry. In February, Jay-Z partnered with Twitter CEO Jack Dorsey to create a 500 BTC bitcoin development fund (BTC).
DJ Khaled hasn’t had much luck with crypto-currencies, however. In 2019, the record company paid a six-figure sum to US regulators for promoting Centra Tech’s fraudulent initial coin offering on social media.